How to choose your Niche
Picking your niche is one of the most important parts of your online business. This should be a fun and exciting time. It may take anywhere from a few minutes to a day or two. This should not be a long and drawn-out process.
Let’s take a moment and think about what is a niche. A niche is the main idea or theme of your website. This will be your main focus. Everything that you do on your site will relate to this.
Take my site for example. I am here to help others looking at creating an online business. My articles, product reviews, and products that I promote are all related to this idea. This is my niche.
I will discuss some ways to come up with a niche, branding, and how to choose a name.
How to discover your niche
There are many ways to come up with your niche. I will discuss some of them here and you may come up with other ways on your own.
- What are you interested in or passionate about? – Many people pick a niche from something they are interested in or love doing. The more you enjoy something, the easier it will be to stay focused and make sure your site succeeds.
- Do you have any hobbies? – If you are interested in something, there are probably a lot of people out there with similar interests. Gardening, model trains, woodworking, etc.
- What is your work experience? – Do you have any work experience that will benefit others? Are you a tradesman like a carpenter, plumber, electrician, mechanic, etc… These can be a great niche.
Use Google to search your niche
- Make a list of 10 things that you are interested in.
- Pick the top 2 or 3 that excites you the most.
- Search Google for each one of your ideas, be sure to use different terms relating to each of your interests.
Be careful not to make your niche too broad or too narrow. You want to be somewhere in the middle. In How to Create an Online Business, I compared this to baseball. A broad niche would be sports, then the narrow niche was baseballs. Something in the middle would be baseball.
Baseball is a large enough niche, but without being too large. There are plenty of products you can promote or review. You can write articles on a wide variety of subjects such as last night’s game, your favorite players or coaches, why is this baseball glove better than that one, or anything else related to baseball.
Are you beginning to understand what a niche is and how it will guide your website?
How Competition Can Help You
Online competition can be a great resource. Just search some of them to answer these questions:
- How does their site look? What do you like and what do you not like?
- How are the colors on the site? Too dark or too bright?
- What products do they promote? (I will cover how to find products in another article)
- What are they writing about? Any hot topics or new products they are reviewing?
Search a few of them and bookmark the better ones for future reference. They may each focus on different parts of your niche. I created a folder for my bookmarks so that I can keep them all together. One folder for my niche and another for website tools (more on this in the future).
Don’t be like everyone else. You want to provide your visitors with a unique experience. If you are providing the same information as everyone else, why should they visit your site? Show them that you are different from the rest.
As I stated above, your competitors or similar sites as resources. You do not want to try to duplicate what they are doing or try to be too much like them. This is where your creativity comes in. You can take ideas from several places and create your own style.
Visitors and customers
Think about who your visitors and customers will be.
- What type of person will want to come to your site?
- Who is your ideal customer?
- Where do they currently shop for the type of products you will be promoting?
- Why should they buy from you?
Think about each of these questions and take time to write your answers down. Once you have answered these questions, you can always search online for ideas.
What is Branding?
Once you have your niche and know who your customers and visitors will be, it is time to talk about branding. This is simply what will the name of my site and online business be called?
When coming up with the name, there are four things to remember:
- Make sure it identifies what your business is about.
- It must be easy to pronounce. If your site’s name is too difficult to pronounce or spell, it will limit your visitors, especially repeat visitors.
- Make the name easy to remember.
- Keep it short and to the point. I know my site’s name is a little long, but it is a short phase that tells people what to expect when they come here. What did you think you would find here?
When you hear the name baseballjoe.com, what do you think of? I think of a baseball site run by a guy named Joe. It’s short, easy to remember, and identifies his niche.
You might be thinking that could be a girl’s name also, but wouldn’t that be baseballjo.com? See how a couple of letters can change the way you look at the site?
The name of your site is very important. Once you start getting visitors, you never want to change it. People will get confused and why change something that is working! If you do need to change it, maybe you misspelled something or thought of a better name, just register the new name and move everything to the new site. You can also forward the old site to the new one.
Which name should I use?
As you are thinking of a name, make a list of 10 to 20 words that describe your business. Try them in different combinations, keep in mind the 4 steps above. Write 3 to 5 possible names down. Go to godaddy.com and see which ones are available. It is best to get a .com, so you may need to adjust the name slightly.
In my opinion, I always like .com, you could choose a .net, .org, or a few other choices, but I always prefer the .com. It’s more of a personal preference, but I feel that the .com is just more recognizable as a more official type of site.
The last time I checked, godaddy.com was $12 for the first year and $35 for each year after that. You also want to get the privacy that’s $8 per year and is worth it.
You can also check out Wealthy Affiliates and they will let you build two sites for free, but one is all you need for now. You can read about them in a previous article How Does Wealthy Affiliates Really Work.
Selecting your niche and website names are two very important pieces of your online business. This is what everything you do revolves around.
Picking a niche that you are passionate about or at least a very strong interest in will make it easier for you. This will come across when you write articles, product reviews, and how you respond to visitor’s questions and comments. They will know if you really know what you are talking about or not.
Perhaps the most important piece of information I can give you, is that once you pick a niche, stay with it for at least six months. If you do things right, you will know long before that whether this niche is for you. Please do not start a second niche until you have your first one running with plenty of good valuable content. One niche can be enough for most people.
Here is a PIN you can share with your friends on Pinterest: